McMath Construction
A construction brand identity system designed to feel sharp, visible, and commercially credible.
- Role
- Brand identity designer
- Year
- 2026
- Live
- Visit site ↗︎
- Services
- Brand identityCollateral designVisual system
The challenge
McMath needed a visual identity that could work across practical construction touchpoints while still feeling distinctive and professional.
The approach
Created a bold identity direction and collateral system across business cards, hard hats, hi-vis, vehicle, fencing, wall, and signage applications.
Evidence & outcomes
- Brand system translated across multiple physical touchpoints
- Construction-specific collateral and site-visibility mockups
- Live Australian construction business presence with public web footprint
Logo marks
Primary mark
Dark-ground mark
Colour system
- Safety Lime #DCF804
- Construction Black #101010
- Steel Grey #666666
- White #FFFFFF