Service Strategies
A complete identity and guidelines system for a circular-economy office asset liquidation business.
- Role
- Brand identity designer
- Year
- 2026
- Services
- Brand identityLogo systemBrand guidelines
The challenge
Service Strategies needed a distinctive identity that could balance operational precision, environmental responsibility, and trusted commercial expertise.
The approach
Developed an interlocking S mark, wordmark, warm earth-tone palette, Goga type system, gradients, textures, and detailed rules for consistent digital and print application.
Evidence & outcomes
- Complete logo package across vector, print, and digital formats
- Brand guidelines covering identity, colour, typography, accessibility, and usage
- Flexible system for documents, presentations, digital surfaces, and promotional applications
Logo marks
Primary mark
Dark-ground mark
Colour system
- Off-Black #161719
- Dark Brown #51251C
- Brown #975029
- Creme #D2C7B6
- Off-Creme #C3BDAD